Thick Data Research
Cualittive approach. It represent a missing piece from analitical references by explaining why humans act the wey the do. Or how come products have a conduct themselves. Why trayectories behave in certain ways.
Cultural and Symbolic Studies-Research for new product development
Cultural and symbolic studies make understand customer emotional needs, product trajectories and their innovations, metaphors and allegories, archetypical of comercial mythologies.
Persons, Places and Products in future scenario planning
It is necessary to put the products, markets and consumers into social and cultural perspectives
Organizational Development, Crisis Management and Strategic Foresight
How is coming the future, it is not just big data, it is the analysis of ethnographic information and behaviors.
New Social development.
Inclusive culture.